The Bo Jackson Donruss 90 card is extremely sought-after by collectors due to the rarity and historical context of the item. This card was produced during the height of Jackson's athletic career when he was playing both professional baseball and football, making him the first athlete to have a multi-sport playing career in both the NFL and MLB. With only 10,000 copies produced, the card ranks among the rarest of sports memorabilia and is seen as a symbol of Jackson's remarkable athletic achievements. Collectors also enjoy the iconic design of the card, featuring a shot of Jackson in full stride as well as silver highlights to give it an extra touch of class.